Website Privacy & Cookies Policy

Last updated: July 2, 2026

This Website Privacy & Cookies Policy explains how Alaska Fracture & Orthopedic Clinic (“AFOC,” “we,” “our,” or “us”) collects and uses information from visitors who use this website.

This policy applies to general website activity, cookies, analytics, advertising measurement, and information submitted through public website features. It is separate from AFOC’s Notice of Privacy Practices, which explains how medical information and protected health information may be used and disclosed in connection with patient care, billing, and health care operations.

Information We Collect Through This Website

When you visit this website, we may collect certain technical and usage information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate location derived from IP address, such as city, region, or country
  • Referring website or traffic source
  • Pages viewed
  • Page titles
  • Date and time of visit
  • Interactions with website features, such as clicks on phone links, “Request an Appointment” links, forms, or navigation elements
  • Cookie identifiers and similar online identifiers

We use this information to operate the website, understand how visitors use the website, improve website performance, measure marketing effectiveness, protect website security, and respond to visitor requests.

Information You Choose to Submit

If you submit information through a contact form, appointment request form, patient form, email link, phone call, or patient portal, we may collect the information you choose to provide. This may include your name, phone number, email address, appointment request details, or other information needed to respond to your inquiry.

Please do not use general website forms for emergencies. If you are experiencing a medical emergency, call 911 or go to the nearest emergency room.

Information submitted through patient forms, appointment workflows, the patient portal, or other patient-related communications may be subject to AFOC’s Notice of Privacy Practices and applicable health privacy laws.

Cookies and Similar Technologies

This website uses cookies and similar technologies. Cookies are small files placed on your device that help the website operate, remember your preferences, measure website activity, and support analytics or advertising measurement.

We use the following types of cookies and similar technologies:

Necessary cookies. These are used for basic website functions, security, consent management, and other features needed to operate the website. Necessary cookies may be active without additional consent.

Statistics and analytics cookies. With your consent, we use analytics tools to understand how visitors use the website, including which pages are visited, how visitors arrive at the website, and how the website performs.

Marketing and advertising measurement cookies. With your consent, we may use advertising measurement tools to understand whether visitors who arrive from advertising campaigns later take general actions on the website, such as clicking a phone link, clicking a “Request an Appointment” link, or submitting an appointment request form.

You may accept, reject, or manage non-essential cookies through the cookie banner on this website.

Google Analytics, Google Tag Manager, and Google Ads

AFOC uses Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking for website analytics and advertising measurement.

Google Analytics helps us understand website traffic and visitor interaction patterns. Google Tag Manager helps manage website tags from one location and may be used to trigger analytics or advertising measurement tags when visitors take general actions on the website, such as clicking a phone link, clicking a “Request an Appointment” link, or submitting an appointment request form.

Google Ads conversion tracking helps us understand whether visitors who interact with AFOC advertising later take general actions, such as calling from an ad, clicking through to the website, clicking a phone link, clicking a “Request an Appointment” link, or submitting an appointment request form.

We configure non-essential Google tracking tools so they do not run until a visitor provides consent through the cookie banner.

AFOC does not intentionally send patient-submitted medical details to Google Analytics or Google Ads. We do not intentionally send names, phone numbers, email addresses, appointment reasons, symptoms, diagnoses, insurance information, message text, or other form-field contents to Google Analytics or Google Ads.

How We Use Website Information

We may use website information to:

  • Operate and maintain the website
  • Improve website performance and usability
  • Understand how visitors find and use the website
  • Measure the effectiveness of advertising campaigns
  • Maintain website security and prevent misuse
  • Respond to inquiries and appointment requests
  • Manage cookie consent preferences
  • Comply with applicable legal obligations

Third-Party Services

We may use third-party service providers to support this website, including providers for analytics, advertising measurement, website hosting, website security, forms, scheduling tools, patient portal access, and other website functions.

These providers may process website information on our behalf or under their own terms, depending on the service. Third-party websites, tools, and platforms may have their own privacy policies and terms of use.

Your Cookie Choices

You can manage non-essential cookies through the cookie banner on this website.

If you reject non-essential cookies, the website should remain available, but certain analytics, advertising measurement, or preference features may be limited.

You may also be able to limit cookies through your browser settings. Browser settings may affect how this website and other websites function.

State Privacy Rights

Depending on where you live and which laws apply, you may have certain privacy rights regarding personal information collected through this website. These rights may include the right to request access, correction, deletion, or information about certain uses or disclosures of personal information.

AFOC does not sell patient medical information. Certain analytics or advertising technologies may be considered “sharing,” “targeted advertising,” or similar activity under some state privacy laws. You may manage or reject non-essential analytics and marketing cookies through the Cookie Settings banner.

To submit a privacy-related request, please contact us using the contact information listed on this website.

Relationship to AFOC’s Notice of Privacy Practices

This Website Privacy & Cookies Policy applies to general website privacy practices.

AFOC’s Notice of Privacy Practices applies to medical information and protected health information used or disclosed in connection with patient care, billing, and health care operations.

If there is a conflict involving protected health information, the Notice of Privacy Practices and applicable health privacy laws control.